If you were to ask me, I think the most challenging job is that of a Brand Manager. Why do I say this? Because this person is responsible for ensuring the brand (s)he is dealing with has the right image at all times; even when it misbehaves. It is their responsibility to ensure that even when the image is at the greatest risk of being tarnished, the brand still stands out. Just to show you what I mean, when I mention Oil spill in the Gulf of Mexico, what company comes to your mind? And why did BP come to your mind? Can you imagine what the Brand Manager was going through during that entire period? In fact, the issue was so hot that the top guy had to say his good-byes earlier than he had probably imagined he ever would….. I believe you now understand why I think this is one of the most challenging job. Well, its arguable I know, but that’s my opinion and I am sticking to it.